![]() While physical audiences will be much reduced, more people than ever before will virtually explore the designers' work. Pictured: How this year's show might look ![]() It was feared that this year's fashion week would never happen because of the coronavirus pandemic. And everyone's invited (digitally, at least).įrom Thursday until next Tuesday, anyone can access the official LFW hub (london .uk), which will be hosting exclusive multimedia content. In this brave new world, digital presentations - think catwalk shows that are streamed live online - are the new normal. Gone are the days of gilt-edged invitations and fashion editors elbowing their way to the 'frow' (front row). Signalling the upheaval under way, this new LFW will be open to all as never before. In March, fashion shows, along with life as we knew it, stopped.įrom shop closures on the High Street to travel bans, a massive fall in spending from tourists and touch-free photoshoots requiring masked and gloved make-up artists, the nature of the fashion industry means that almost no aspect has been left untouched by coronavirus.Ĭonsumers have undergone a massive shift in shopping habits, ditching suits and heels for more casual outfits to work from home.Īgainst this backdrop, designers in the capital will, from Thursday, introduce their latest work to international Press, buyers and, in a huge change for the industry, you, the general public. ![]() This year's London Fashion Week is going to be entirely digital.
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